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OMFxFUBU Capsule Collection Captures the Essence of Black Excellence
OMF CELEBRATES ITS 10 YEAR ANNIVERSARY WITH THE ICONIC "FOR US, BY US" STAPLE BRAND FUBU
[*Views expressed are solely the opinion of the author]
“Unity Through Music” and “For Us, By Us” are iconic slogans that echo through our communities promoting diversity, evolution, and ownership over our culture.
ONE Musicfest celebrates its 10 year anniversary this September. This is victory lap for OMF and its many supporters, but also an indicator of its positive impact on urban culture and creating a sense of unity among diverse people.
ONE Musicfest’s producer and founder, Jason 'J' Carter grew up embracing all kinds of music and culture in Harlem, NY. Moving to Atlanta as a teenager, he noticed there was a lack of communal energy. His goal for OMF was to create “an urban cultural Woodstock” – an event that would offer musical diversity and unify people of all backgrounds through music. “Unity Through Music” is the official slogan which represents the full vision of the festival.
The inaugural ONE Musicfest was staged in the King Plow Arts Center parking lot in July 2010 and 10 years later will be taking over Centennial Olympic Park, bigger and better than ever. The 2-day festival attracts over 50,000 attendees and is one of the few urban festivals in the nation that is Black owned and Black programmed. At its core it is “For Us, By Us,” the familiar slogan popularized by urban clothing company FUBU.
We are proud to announce that in the spirit of celebration, ONE Musicfest and FUBU are partnering for its 10 year anniversary and FUBU’s legacy of black brand ownership for 25 years.
FUBU was created by Daymond Jones, Keith Perrin, Alexander Martin, and Carl Brown. The brand and iconic slogan is etched not only in the world of fashion, but in music and business.
Intertwining the OMF and FUBU legacies only felt right. The two powerhouse brands built on similar foundations are combining forces to create an iconic capsule collection that will be available for purchase during the festival.
We look forward to debuting the OMFxFUBU capsule collection at ONE Musicfest 2019!