FUBU was created by Daymond Jones, Keith Perrin, Alexander Martin, and Carl Brown. The brand and iconic slogan is etched not only in the world of fashion, but in music and business.
Intertwining the OMF and FUBU legacies only felt right. The two powerhouse brands built on similar foundations are combining forces to create an iconic capsule collection that will be available for purchase during the festival.
We look forward to debuting the OMFxFUBU capsule collection at ONE Musicfest 2019!