East Side Boyz

The East Side Boyz with rappers Big Sam (born Sammie Dernard Norris) and Lil' Bo (born Wendell Maurice Neal). The group signed to the Atlanta-based Mirror Image Records and were distributed by Ichiban Records. In 1997, The East Side Boyz debuted with Get Crunk, Who U Wit: Da Album. It included singles "Who U Wit?" and "Shawty Freak a Lil' Sumthin'", the latter of which came out in 1998. Both singles charted on the Billboard Hot R&B/Hip-Hop Songs chart at No. 70 and No. 62 respectively. In 2000 they released the breakthrough album titled We Still Crunk! Among the tracks on that project was the hit single "I Like Those Girls," which reached No. 55 on the R&B chart and No. 3 on the Hot Rap Tracks chart.

In 2002, the group released Kings of Crunk. "I Don't Give A..." was its first single; it featured Mystikal and Krayzie Bone and peaked at No. 50 on the R&B chart. The group's next single, a collaboration with fellow Atlanta hip hop group Ying Yang Twins titled "Get Low", became popular in nightclubs nationwide and reached the top ten of the Hot 100.Crunk Juice followed in 2004, led by "What U Gon' Do" featuring Lil' Scrappy. "What U Gon' Do" peaked at No. 22 on the Hot 100, No. 13 on the R&B chart, and No. 5 on the rap chart; its follow-up, "Lovers & Friends" featuring Usher and Ludacris, peaked at No. 3 (Hot 100), No. 2 (R&B), and No. 1 (rap).