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ONE Musicfest 2018 Performing Artist: Big Krit
Big K.R.I.T. is a rapper’s rapper—clever with lyrics, nimble with rhyme flows, and generous with food for thought. But the Meridian, Mississippi artist, whose stage name is an acronym for King Remembered In Time, isn’t just here to wow you with his words; K.R.I.T. wants to be a voice for the people.
“A lot of times I made music, I hit ’em with the similes, the metaphors and it's great, but how do I create the type of music that can really help somebody, that people can relate to?” says K.R.I.T., a savior of yesteryear’s countrified hip-hop. “Don't get it twisted—my lyrical prowess is still very important to me, but I’m really understanding my place, what God wants for me.”
The former Def Jam recording artist is embarking on a new chapter in a career that’s been long beloved for his bars and unapologetically Southern sound. Now releasing music independently, K.R.I.T. has shed major-label presumptions and is set on delivering an accessible third full-length studio album that showcases a matured MC doing what he does best. “I'm talking more about love, being excited about life, understanding depression, vices and how we medicate ourselves for what's going on,” says K.R.I.T. “And then I got the aspect of finally finding yourself and being happy.”
That journey began long ago, when the Third Coast representer born Justin Smith split time between home—painted with the soul tunes of Willie Hutch, Bobby Womack and Curtis Mayfield—and church, where he performed in the choir as a child. By 14, music crept to the forefront. K.R.I.T. took up poetry, soon flipping those rhymes into songs just like his rap heroes OutKast, UGK and Three 6 Mafia. He’d also started producing his own tracks on Playstation’s music creation program MTV Music Generator, using a makeshift at-home setup to record.
“It was a two-deck karaoke machine where I could play something out loud and then record through the other tape,” remembers K.R.I.T., who elevated to more sophisticated software and 16s as he got serious about his craft. A former high school baseball player, he moved to Atlanta after graduating to focus on music full-time. “I had to really grind—jumping on the Greyhound early morning and late nights to catch a showcase, holler at this DJ, network or promote my music.”
K.R.I.T. began making noise via local mixtapes and by peddling CDs out of his trunk, also selling beats to other artists to keep his lights on. Yet it took five years of hustle and flow before he was discovered by Cinematic Music Group founder Jonny Shipes in 2009. The following year, he signed with Def Jam Records and dropped his proud breakout mixtape Krit Wuz Here. Its heartier successor returnof4eva followed in 2011. “Krit Wuz Here was raw—experimenting with every sound that I grew up listening to and showing people I’m from Mississippi and I could really rap,” he says, looking back on the self-produced freebies. “On returnof4eva I had to tell you who I am, not trying to out rap the beat but just telling my story, giving quality content.”
The producer/rapper’s stock continued to rise as he dropped his anticipated 2012 studio debut album Live From The Underground, celebrating his Dirty South heritage alongside legends like Bun B, 8Ball & MJG, Big Boi, and blues icon B.B. King. “My grandmother put me onto B.B. King,” he says. “Working with him is definitely one of the biggest things to happen in my life.” He followed that release by hitting the features circuit, most notably stealing the show on A$AP Rocky’s 2013 high-stakes posse cut “1 Train” alongside the likes of Danny Brown, Joey Bada$$, and Kendrick Lamar.
All the while, K.R.I.T. geared up for his 2014 second LP Cadillactica, a conceptual project that imagines his subconscious as its own planet—complete with lowrider spaceships and his own big-bang theory. He expanded his sound by recruiting producers like Raphael Saadiq, Rico Love, DJ Dahi and Terrace Martin, opting for singing and live instrumentation in favor of samples. “I wanted to go more soulful, more intergalactic, more synthesized, experiment with concepts; it showed that I’d grown,” K.R.I.T. says. “That gave me even more courage to just do me.”
After years of making it cool to be Southern, K.R.I.T. is preparing a third album that covers both personal tumult—the dangers of chasing validation and importance of self-care—and troubled times as the U.S. is plagued by police brutality and social unrest. “This thing that we're going through now isn't new under the sun, and it's probably not going to be the last time there's so much inequality, so much hatred, so much violence,” says K.R.I.T., who’s enlisted Dj Dj Khalil, Mannie Fresh and Supah Mario for his upcoming project. “How do you create a song that puts people in a mindframe that they can overcome? I gotta say how I feel.”
He’s advancing musically as well, pushing the pre-existing aesthetics of his native region even further. “People know that when I give ’em something it's going to be all-the-way right—it's gon have a theme, a plot, and it's going to stand the test of time,” says K.R.I.T. “It’s the perfect time to create a different kind of wave of what you even think Southern, country, soulful music is.”